Using Quality Architectural Images to Market a House Plan under Construction

Guest post by Alan Mascord Design Associates

Alan Mascord Design Associates, Inc.New technology can have a dramatic impact on any industry. Consider the shift from two-dimensional cartoon characters to three-dimensional, computer-generated animation. In the earlier days of animation, any on-screen movement could draw a crowd. Now it’s a given that an animated film must be visually flawless in order to pull in the box office numbers. A similar revolution – from simple to sophisticated – can be seen in the rendering of house plans and home designs. While past homeowners had to envision their future homes based on a simple blueprints or hand sketches, modern buyers appreciate access to more advanced images in order to fully understand each house plan – and they’re attracted to listings that make use of those more sophisticated images.

The advantages of quality images appearing on new construction listings also extend to the seller. Prospective buyers are more attracted to properties they can fully envision. The finished home you’re selling is much harder to envision when all you can provide is a picture of an empty lot. Even if you’re really only interested in selling the lot, quality renderings can help buyers realize the potential of the land investment. Below is an exploration of how quality 3D renderings provide marketing value for homes that are currently under construction.

Old - Hand Rendering

Old – Hand Rendering

New - 3D Rendering

New – 3D Rendering

Marketing Benefits of Using Quality Architectural Images for House Plans

1. Allows potential buyers to better visualize the home.

Architectural images convey what 2D elevations can’t. While traditional house plans and home designs used for construction (such as blueprints) show where rooms are located and how appliances are situated, it’s not easy to extrapolate how the home would look in its own setting, or how it would feel to stand curbside and look at the home as you would see it in real life. An architectural image shows the property in its surroundings, including landscaping, and sometimes with nearby structures. While traditional hand renderings have been used for years, modern 3D renderings create a much more realistic impression that is easier for many to visualize. Building materials, colors and even landscaping can be more accurately portrayed and communicated in a computer-generated 3D rendering, so a buyer more accurately knows what he or she is getting.

This is why developers commission 3D architectural renderings when undertaking large projects. Such images make it easier to sell an idea because they allow any audience to get a realistic idea of what the completed structure will look like. Similarly, as mentioned above, homebuyers are more attracted to a property when they can visualize the home properly and imagine themselves and their families enjoying it.

2. Handy tool for completion of home’s exterior.

With a 3D rendering, it is easier for homebuyers to direct contractors on how to properly complete exterior finishing work. The rendering performs as a “roadmap,” accurately showing how the home should be finished.

3. Facilitates landscape and outdoor living design.

While landscaping isn’t typically included in the construction plans of a new home, new homeowners still appreciate the fact that it is included in the rendering of a future property. Seeing the completed house plan amid shrubs, flowers and other flora allows new owners to more effectively work with landscaping firms to turn their outdoor living dreams into reality. Indeed, homeowners tend to hold on to architectural renderings long after the sale has been closed, simply because this imaging tool makes it much easier to envision how a new deck or patio would complement the home. Many homeowners even choose to have a 3D rendering of their home design printed on art canvas and hung in a prominent place.

4. Improves visual communication of renovations.

Remodeling a home can be much more appealing if you can effectively visualize the changes being made. Working with a remodel designer who utilizes 3D technology can reduce design time and help anticipate problems with marrying new construction to an existing structure.

5. Easy to add moving animation, such as “360s.”

Static imaging is never as effective as interactive, moving animations. The internet has altered our marketing expectations; it takes more to “wow” a potential buyer now. Unlike with a photograph or a blueprint, it’s possible to animate an architectural rendering so the viewer feels like he or she is actually flying around the completed home. (And because you’re using imaging gurus, you don’t have to worry about correcting lighting, waiting for good weather conditions or any of the million other concerns photographers must address.)

Humans are visual creatures. Advertisers have long appreciated the power of a glossy image to sell products. If you’re on the selling side of the home ownership fence, know that 3D architectural renderings are a powerful sales tool primarily because they appeal to humans’ need to visualize before they buy. Selecting house plans from a designer who offers quality 3D renderings of the home to be built can massively improve your selling success.

Article courtesy of, the online home of Alan Mascord Design Associates, where visitors can find more than 600 home plans in a variety of styles, from Craftsman to Victorian.

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